In this article, I will be teaching from my books, *17* Highly Guarded Strategies to Close Every Sale and *57* Must Use Words in Every Piece of Marketing You Do for Your Business.
(Strategy #13 Actively Listening from the 17 Highly Guarded Strategies to Close Every Sale book)
Active listening is the key. Active means current, right now, and present.
Are you actively listening to your consumer and listening to what they want?
Also, a lot of people may be your friends but that doesn’t mean they know how to create a successful business. People can talk about success all day but if they’re not implementing and taking action, it means nothing! If you focus on your consumer and listen to what they want, you will build your business from there.
Actively listen and give your consumer what they want! What’s trending for your consumer? Grow with the trends and always improve!
(Strategy #8 Shotgun vs. Sniper from the 17 Highly Guarded Strategies to Close Every Sale book)
Get focused with your presentations! Focus on your consumer and not yourself; it’s all about what you can do for them!
Always focus on the benefits and results that your consumer will achieve by investing in your products and services. Sniper focus on your presentations and realize that people’s lives will change with your products!
When you have that revelation, your presentations will peak interest and open up relationships long-term.
(Word #16, Value, from the 57 Must Use Words in Every Piece of Marketing You Do for Your Business book)
The word value is essential to use in your marketing. When you offer value and share it, your consumer will know they can trust you.
Price is not value. How many people do you know who have lowered prices? Real value isn’t a tangible price or number, it’s your consumer trusting you to over-deliver.
Over delivering is intangible. It’s the mindset that you have to be ethical and to be there for your consumer so they don’t have to worry about going to anyone else in your niche.
Zero stress and zero anxiety is exactly what your consumer wants! That’s value!
(Word #26, We are Just Not Another…, from the 57 Must Use Words in Every Piece of Marketing You Do for Your Business book)
Tell your consumer that you’re not “just another..” in your industry.
Your consumer wants to confidently know that their life will change forever because of your services.
Start to use these words in your marketing and be bold! Confident communication has to be trending in your company!
(Strategy #11 The Million Dollar Question from the 17 Highly Guarded Strategies to Close Every Sale book)
What did you like best about it? With this question, you automatically extract a positive response to find out what your consumer really wants.
The most important question you can answer is from a consumer directly. You don’t know what your consumer heard in your presentation until they tell you what they liked best; you get to hear what your consumer heard!
Positive and negatives both creates an atmosphere. This positive question creates a positive atmosphere, which then creates a positive relationship!
(Word #49, FREE, and Word #17, Bonus, from the 57 Must Use Words in Every Piece of Marketing You Do for Your Business book)
Are you offering free bonuses on a daily basis? Start offering crazy bonuses to your past customers; this creates an irrevocable bond!
Free bonuses have to trend in your business! The bonus doesn’t have to be anything expensive; it can be something small and inexpensive.
It’s always nice to receive something for free. Your consumer will love these bonuses and recognize your heart and lifestyle.
(Strategy #2 Always Be Opening from the 17 Highly Guarded Strategies to Close Every Sale book)
Start your days with expectation and go all out! Expect to know your customer long- term. A trend in your business should be opening up relationships and going all out for your consumers.
When you go all out for your consumer, they will appreciate it! Expect to go all out for your consumers in every area of your business, and you can expect to build long-term relationships with them.
(Word #19, As a Matter of Fact, from the 57 Must Use Words in Every Piece of Marketing You Do for Your Business book)
This is all about testimonials. Tell your consumer that, as a matter of fact, you have past customers who are real people with real results who your potential client can actually relate to.
People want to deal with facts and not fiction; this is why we’re in a testimonial based society.
When you share your testimonials, potential clients will be willing to do business with you because others have had their problems solved by doing business with you!
(Word #20 – Dissatisfied, Word #38 – No More, and Word #48 – Frustrated from the 57 Must Use Words in Every Piece of Marketing You Do for Your Business book)
Your consumer wants to know that they will no longer have dissatisfaction or frustration after using your products or services.
The trending mindset in your company should be “My customers will never ever be dissatisfied or frustrated.” Ultimately, there will be no more dissatisfaction and frustration! When customers are dissatisfied and frustrated, they look for business elsewhere.
So, when this trend is understood, your clients will always come back to you and even refer you to others!
(Strategy #17 Commitment from the 17 Highly Guarded Strategies to Close Every Sale book)
If you’re going to quit, quit now. Don’t waste your own time but especially don’t waste your customers’ time.
In your business, are you trending like Amazon? If you are, then that means you’re always improving and always implement 5 star customer service. Go beyond the call of duty and be in it long-term. You have to commit to extreme customer service and follow-up.
Always commit to your customers and you will always be in business!
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Since I've been coaching with John, I now know how to deliver extreme customer service to my clients, and my clients are confident in me. I am confident in myself and know I am worthy of success. My marketing actually works and believe it or not, I do no advertising! My income has exploded, and my business has grown over 1,000%!
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