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March 2, 2017

7 Reasons Why I Hate the Word SELLING PLUS The Top 7 Reasons Why I LOVE Marketing!

#1 Reason Why I Hate the Word Selling – Not Caring

For most people, the word “selling” has a negative connotation, and they don’t believe the sales person cares about them.

This teaching is not about sales people. It’s about the mindset of a person focused solely on selling.

Selling is not caring for your customer.

#2 Reason Why I Hate the Word Selling – Self Centered

When someone focuses mainly on selling, they become self-centered instead of customer centered.

They are only concerned about what they can do to increase their commissions, daily sales, etc. Your customers will never respect this type of behavior.

#3 Reason Why I Hate the Word Selling – Buy Now or They are Gone Forever

If you don’t buy immediately from most sales people, you will never hear from them again. Why?

Because they are focused on selling and making the sale instead of building client relationships.

#4 Reason Why I Hate the Word Selling – Fine Print

Have you ever agreed to buy something based on the promises or guarantees of the sales person?

But when it’s time to pay and sign the dotted line, the tiny fine print is much different from what the sales person told you. This is dishonest! They are trying to trick you into buying.

If you are marketing an ethical product or service, then you shouldn’t have to trick your customers to invest in your business.

#5 Reason Why I Hate the Word Selling – Fake Smile and Cheesy Attitude

One major reason that I can’t stand the word “selling” is because of the sales people with fake smiles and cheesy attitudes.

They pretend like they care about your wants and needs as a customer, but the moment you let them know that you aren’t buying anything, they become instantly disinterested in you. Don’t fall for this! You can tell if they aren’t genuine.

#6 Reason Why I Hate the Word Selling – Talk Too Much

This one speaks for itself! Most sales people focused on selling don’t shut up! They talk, talk, talk, and then talk some more!

They really believe that the more they talk, the more you buy. It’s just the opposite.

They should close their mouths and listen to their customers so they know what you really want.

#7 Reason Why I Hate the Word Selling – Scripts

One of the most annoying things about the selling mindset is the use of scripts especially when you can tell when someone is reading from a script.

Here’s a major tip. Just talk to your customers. Listen to their wants and needs. Throw away the script!

Now, you know why I hate the word “selling.” Let me tell you the Top *7* Reasons Why I LOVE Marketing…

#1 Reason Why I Love Marketing – Specialist in Solving a Problem

Your marketing should be focused on what problem your product or service can solve for your customers.

How will your product or service change your customers’ lives? You may not think this is possible, but think about it.

When you become a specialist in solving the problems of your customers, your business will skyrocket!

(In my book, *17* Highly-Guarded Strategies to Close Every Sale Guaranteed Plus How to Combat the Fear of Closing, I dig deep into how to be a true problem solver.)

#2 Reason Why I Love Marketing – Opportunity to Create Extraordinary Experiences

You have endless opportunities to create extraordinary experiences for your customers. What is an extraordinary customer experience?

It’s something that will make your customers remember you forever. Many times, it’s something small that would be insignificant to someone other than your client. Other times, it’s simply creating an enjoyable experience when your customers invest in your product or service.

Take advantage of every opportunity to create extraordinary experiences for your customers!

#3 Reason Why I Love Marketing – Listen

An important part of marketing your product or service is actively listening to your customers. This is something that most sales people don’t do.

Think back to the last interaction that you had with a customer. If you talked more than they did, then you must change that.

You will be surprised how much your customers will love that you listen to them because when you listen then they will listen to what you have to offer them.

(In my book, *57* Must Use Words in Every Piece of Marketing You Do for Your Business, I share more about the power of the marketing word “listen”, which is word #7 of the *57* words.)

#4 Reason Why I Love Marketing – Learn

When you actively listen to your clients, you will learn EXACTLY what type of product or service they want and you will be able to effectively recommend your product or service to meet their needs. Learning more equals earning more in business!

Not just earning more income, but earning the respect and loyalty of your customers. Make a habit of listening to your customers and learning what they really want!

(How to actively listen is of one of the strategies that I share in my book, *17* Highly-Guarded Strategies to Close Every Sale Plus How to Combat the Fear of Closing.)

#5 Reason Why I Love Marketing – Qualified Lead

Despite what most business owners and entrepreneurs think, not every human being that can fog up a mirror is a qualified lead for your business.

Who is a qualified lead for your business? It’s someone that is interested in your product or service. They are experiencing a problem in their lives that your product or service solves.

Qualified leads ARE NOT on a list that you buy off of eBay for $5. If they do not personally give you their information, do not call them. Cold calling is annoying and intrusive, because you are calling leads that are not interested in your product or service.

There are thousands of qualified leads that are interested in your product or service. Call them!

#6 Reason Why I Love Marketing – Notoriously Known For

What are you notoriously known for in your business? For instance, I’m known for extreme customer service and testimonials. Anyone that enters my business atmosphere is confident that they will receive extreme customer service that is backed by hundreds of rock-solid testimonials.

Yes, testimonials of REAL people with REAL results! What are you known for in business? Make sure it’s something positive that you want to be known for and not anything negative like poor customer service, cheap products, etc.

Be notoriously known for excellence in your business and Testimonials of Real People with Real Results!

(Word #15 in the *57* Must Use Words in Every Piece of Marketing You Do for Your Business book is *Real People with Real Results*.)

#7 Reason Why I Love Marketing – Lifetime, Long-Term Customer

I would rather have 50 lifetime, long-term, loyal customers than 400 YouTube subscribers or Facebook likes.

Focus on building REAL relationships with your customers not superficial relationships that have no value.

Your customers want a relationship with you! When you build lifetime, long-term relationships with your customers, they will support you and your business forever!

  • I often tell people that John Di Lemme’s mentorship saved my life…it did! I can honestly say that my life was a mess, and my business was nearly nonexistent. Since I started coaching with John and immersing myself in his teachings, my life has radically changed! I love my life! Plus my business has tripled and at times quadrupled. Plus I’ve generated over 5 Million Dollars in business!
    Mark Smith
    Construction Company Owner, Elite Coaching Student, Florida
  • My name is Angie Outen from North Carolina. Before I met John Di Lemme, I was frustrated with my direct sales business. I spent thousands of dollars purchasing leads like my team leader instructed me to do, and I made 40,000 calls in 18 months from the list with zero sales. I did not know what to do next, and to be quite honest, I probably would have eventually quit. All of this time was wasted on calling leads instead of spending time with my 9 year old daughter. Now that has all change… Since I started coaching with John Di Lemme in January 2016, I have qualified leads contacting me. No more cold calling! I am becoming more confident and increasing my self-belief as I am building my business plus I’m spending more time with my daughter! Now I am getting systems in place so I can achieve my Why in life. I suggest that you call right now so John Di Lemme can do this for you too!
    Angie Outen
    Elite Coaching Student, North Carolina
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    Hallie Minich
    Elite Coaching Student, Direct Sales Entrepreneur, Ohio
  • With John Di Lemme’s Coaching, I’ve closed 104 sales in just 19 months. Prior to that I had only 4 sales in 17 months. My take away here is as I grow so does my business. I’m always working to revamp the how, when, and why. I want to ensure I provide top quality in all that I do. Thank you for your dedication to me and your other students.
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    Direct Sales, Elite Coaching Student, New York
  • Four years ago I was lost, confused, frustrated, and didn't know what to do next in my business. Through John's teachings and mentorship he has taught me how to build my self-belief, self-confidence, and self-worthiness and to accept who I truly am which lays the foundation to implement strategic marketing. Plus I’ve earned the most income in my 9 years of my Oriental Medicine business as well as being in the best physical health in my life! John has built a caring, trusting, supportive, and safe community where we as his students can dream big and achieve our goals. John is an enthusiastic motivator and a marketing genius!
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    Oriental Medicine, Elite Coaching Student, Florida
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    Real Estate, Elite Coaching Student, New York
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    Chiropractor & Holistic Healthcare Practitioner, Elite Coaching Student, Florida
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    Carol Grant
    Lawyer, Elite Coaching Student, Florida
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    Lee Amody
    Real Estate Auction Specialist, Gold Coaching Student, New York
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    Real Estate Broker, Elite Coaching Student, New York
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    Dr. Ira Bloomfield
    Physician & Consultant, Elite Coaching Student, Virginia
  • I have been in direct selling for 20+ years. Before John Di Lemme’s coaching, I simply did not know what I was doing. I was working really hard, but I was stuck and struggling. With Coach Di Lemme’s strategic mentorship, my business is up 4,000% and growing! PLUS I am more confident about myself and opening longterm, profitable, life-changing relationships every day.
    Hallie Minich
    Network Marketing, Elite Coaching Student, Ohio
  • Since I started coaching with John Di Lemme, my business has literally quadrupled. Plus I have dramatically increased my rates. My business is absolutely exploding! I’m also more focused on providing extreme customer service, which my clients love! John has also shown me how to market to my clients and build long-term relationships. Absolutely priceless!
    Michael Zapanta
    Physical Therapist, Elite Coaching Student, Florida
  • What an amazing group of people! I can't even imagine my old life anymore. So many people doing so many things and enjoying themselves and their lives. Plus I went from driving a delivery truck making a few hundred dollars per week to building my own million dollar business. What a difference a year of focused mentorship made in my life!
    Eric Chamberlain
    Landscape Company Owner, Elite Coaching Student, New York

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