In this article, I will be teaching from my books, *17* Highly-Guarded Strategies to Close Every Sale and *57* Must Use Words in Every Piece of Marketing You Do for Your Business.
(Strategy #17 which is, “Commitment – Most People Quit. Will You?” from the *17* Highly Guarded Strategies to Close Every Sale)
Commitment is long-term. To own a bank, you have to commit to extreme customer service, learning, and implementation.
Don’t zig zag and have entrepreneur ADD. Stick to one action at a time and focus. As you build your business and your key clients, commit to them. If you’re not committed, get out now and just quit now.
Your commitment has to be all about the experience of your consumer every day. Get focused and stop going all over the place.
How can you expect your consumers to commit to you, if you’re not willing to commit to yourself and self-development?
(Word #51 which is, “Little Known Secret”, from the *57* Must Use Words in Every Piece of Marketing You Do for Your Business)
What little known secret can you share in your business, as an expert, to create value that exceeds price? What do you know that you can share with your consumer that will add focused value to your relationship?
It’s probably a secret that you take for granted, but it can change someone else’s life. These shared secrets create an atmosphere of trust.
As you know, when your consumer trusts you, they continue doing business with you and refer others to you as well. You prove that you’re focused and adding value by giving your consumer little secrets.
(Strategy #1 which is, “The Fear of Closing”, from the *17* Highly Guarded Strategies to Close Every Sale)
You crush limiting beliefs by developing yourself. Once you engage in self- development, you will start to get excited and confident about closing and marketing!
What are you believing for yourself? Be mindful that you’re limited by who you associate with. If you’re associating with negative people or people who don’t even believe in themselves, that association will reflect in your own life.
What limiting belief do you bring to your own actions? The only way you can take a step of faith and move forward in life, is if you believe in yourself. Faith will absolutely crush doubt!
Your mind is where your marketing exists, so you have to believe in yourself and in your abilities to break records in business!
(Word #50 which is, “Danger”, from the *57* Must Use Words in Every Piece of Marketing You Do for Your Business)
Use the word ‘dangerous’ in your marketing. This shows how much you care about people because you want to keep them away from the dangers of other companies in your niche.
Start to add value in your marketing for your consumer with the word ‘dangerous’.
It’s okay to get controversial! Your consumer will appreciate your honesty.
(Strategy #3 which is, “Never Prejudge”, and Strategy #4 which is, “Dress for Success”, from the *17* Highly Guarded Strategies to Close Every Sale)
You have to consistently implement the mindset of expectation. The foundation of expectation is extreme customer service. Implementation backed by preparation and expectation, stops prejudgment.
Be prepared to change someone’s life in your business, regardless of how they look. You have to overflow with self-development so you’re always prepared to change a life! Also, where can you improve for your consumer? What can you do to have detailed improvement?
Improving your business may mean that you and your employees need to dress for success more, go beyond the call of duty for your consumer, or give away more bonuses. Prejudging and staying stagnant will kill you in business. Always remember to improve!
(Word #18 which is, “Replace”, from the *57* Must Use Words in Every Piece of Marketing You Do for Your Business)
People are having bad experiences all around in business, so you have to let them know that you’re replacing their past horrors in your niche, with the all-out honor displayed in your business.
Replace all the nonsense in marketing with what your consumer actually wants.
You’re looking for someone who’s dissatisfied, so it’s pertinent that you let your consumer know that you will replace the bad experiences that they’ve had with other businesses in your field! Replace your consumer’s buying pattern with a better vendor, YOU!
(Strategy #11 which is, “The Opening Million Dollar Question”, from the *17* Highly Guarded Strategies to Close Every Sale)
There’s an art to questioning. In business, the questions you ask will lead your consumer exactly where they want to go. Ask what they like best about your products and services.
Listen more and talk less, because when a question is asked, you can hear and identify where they’re coming from and where they want to go. Questions show that you’re paying attention to people.
You open relationships when you’re listening to answers from the questions you’ve asked. The art of questioning is something that you absolutely must focus on.
(Word #4 which is, “Tremendous Value, Ridiculous Offer”, from the *57* Must Use Words in Every Piece of Marketing You Do for Your Business)
These words will absolutely create momentum in your business. You have to be confident when you use the phrases “tremendous value” and “ridiculous offer” in your marketing!
Be confident and bold when you say them! Using theses phrases will get your consumer excited about your products and services and you want people excited to do business with you!
(Word #12 which is, “Decision”, from the *57* Must Use Words in Every Piece of Marketing You Do for Your Business)
In marketing, you have to ask for decisions. When you’re speaking to a qualified buyer, are you speaking to their needs so that they can make the decision to do business with you? In turn, you have to be decisive as well. If you’re indecisive, how can you expect your buyer to be decisive?
You must be decisive in your own life in order for people to be confident to make business decisions with you. It’s decision time!
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